About me

Wait, was I supposed to use a professional picture?

I am Haley, full-time marketing communications professional and part-time content creator based in Amsterdam.

My journey into marketing began with a love for baking. Growing up, I was always creating things (or, as my mom would say, "creating messes") any time I could. As I got older, I focused my attention to baking.

I began working in bakeries while earning my marketing degree with the intention of combining these two skillsets. However, as I learned more about marketing and communications, I realized that design, brand, and storytelling was another passion of mine. This is where I am today!

These days, I still bake all the time. While my passion for marketing and communications now extends well beyond marketing my baking skills, I have reached my goal of combining my skillsets with my food-based content creation.