Haley Rhodes
Marketing | Communications | Brand
Amsterdamse Hogeschool voor de Kunsten
Brand creation
Task: Create a brand identity for the Social Justice and Diversity in the Arts lectorate
Challenge: The lectorate lacked a clear visual identity and its mission was difficult to explain. I needed to define its core message, make it understandable, and bring it to life visually.
TotalEnergies Corbion
Website re-launch
Task: Create a modern website that better suited the current goals of TotalEnergies Corbion
Challenge: The old website felt outdated — both visually and in its messaging. But more than a refresh, the brand itself needed to evolve. The new site became the foundation for updated messaging that now informs all other brand assets.
Booster Fuels
B2C conversion
Task: Improve the conversion rate from sign-up on the app to purchasing customer
Challenge: Booster had success in getting users to download the app and sign up during in-person events, but the majority of customers got stuck in that part of the lifecycle. I designed, produced, and programmed an automated email series that became responsible for 61% of all customer activations.
Erin Knitwear
Viral moment
I created a video about a small business' product that went viral. That video turned into an ongoing relationship with the company that makes them.
